Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
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Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
“Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.”Źródło
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Programmatic Companies Taptica and RhythmOne Merge in $176 Million Deal
The 2 publicly listed outfits will form a new group 50% owned by investors in the former.
Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison […]
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