Belgian court rules IAB Europe's ad consent framework illegal
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Ad tech vendors, publishers and advertisers can no longer rely on IAB Europe's Transparency and Consent Framework for tracking-based programmatic ads in Europe after a Belgian appeals court ruling.
Belgian appeals courtIAB EuropeAd tech vendors, Publishers, Advertisers
“At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]”Źródło
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