Viant and Disney Advertising Collaborate to Scale Streaming Audiences
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Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business […]
“Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Vian”Źródło
Omnicom Media and Disney Advertising add sequential ads to streaming
Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers
Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform
Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]