Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

AktualnośćŚwiatWall Street Journal2 lata temu

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

AktualnośćŚwiatWall Street Journal3 lata temu

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

PrzejęcieŚwiatWall Street Journal5 lat temu

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

AktualnośćŚwiatWall Street Journal6 lat temu

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

The offer is in response to brands’ hardship in light of the coronavirus.

AktualnośćŚwiatWall Street Journal7 lat temu

The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign

You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article.

AktualnośćŚwiatWall Street Journal7 lat temu