Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns
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Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV […]
“Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV […]”Źródło
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