Yahoo Advertising to launch Yahoo Backstage premium offer
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Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and […]
“Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and […]”Źródło
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