Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization
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First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with […]
“First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership wi”Źródło
WSC Sports and Yieldmo launch Partnerbrite for sports sponsorship
WSC Sports and Yieldmo launched Partnerbrite, aiming to help publishers monetize sports sponsorships that advertisers can buy into.
Yieldmo Expands YMax.ai, Bringing Greater Control, Transparency, and Predictive Intelligence to Open Web Advertising
Latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimization Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, announced the continued expansion of YMax.ai, its next-generation advertising platform built to give brands and agencies greater control, transparency, and predictive intelligence across the open […]
GroupM collaborates with PubMatic as SSP expands buy-side tools
Agency GroupM is working with PubMatic as the SSP expands its Activate self-serve solution, building an end-to-end programmatic platform for buyers.
EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand
Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.
Yieldmo Expands Patent Portfolio to Advance Creative Intelligence Across Formats and Screens
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, announced the expansion of its intellectual property portfolio with newly granted patents covering innovations in responsive creative formats, scroll-based video animation, and adaptive ad behavior. With the introduction of these and new predictive creative patents announced in March 2025, […]