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Advertisers buying ads on Zattoo can now reach more Paramount content as the two deepen their advertising partnership.
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Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Omnicom Media adds dynamic ad insertion to Paramount+ premieres
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