Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction
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Zeta GlobalLiveIntent
“Expands Zeta’s identity graph, unveils new publisher cloud and accelerates growth in mobile and retail media Acquisition meets Zeta’s four guiding M&A principles and is expected to be immediately accretive to Zeta’s earnings profile Zeta reaffirms third quarter 2024 guidance Zeta Global, the AI-Powered Marketing Cloud, announced it has entered into an agreement to acquire […]”Źródło
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LiveIntent Announces Support for Prebid’s SharedID To Help Publishers and Advertisers Thrive in a First-Party Future
LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]