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VRTCAL Releases 2.1.2 SDKs With Support For DAAST

Helping App Developers Innovate To New Revenues VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced the release of its latest SDKs for Android and iOS mobile devices that includes support for Digital Audio Ad Serving Template (DAAST) and performance enhancements, providing app developers with a more advanced software […]

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VRTCAL Integrates with Amazon Publisher Services

Helping publishers take direct control of their ad monetization Adtech supply-side company VRTCAL announced the integration of its bidding platform with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM). This step represents the next move forward in VRTCAL’s strategy to universally further publishers’ capabilities to take back control of their ad monetization. “We are very […]

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VRTCAL Releases 2.1.0 SDKs With Support for Open Measurement SDK and Performance Enhancements

VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and iOS mobile devices that includes support for Open Measurement SDK and performance enhancements, providing app developers with a more advanced software development kit that delivers what they need to compete […]

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VRTCAL Launches $5 Million Fund for Mobile Application Developers

Fund incentivizes developers to integrate into VRTCAL’s platform to increase revenue, decrease cost and maximize ad spend Mobile SSP company VRTCAL has launched a $5 million bonus fund to encourage mobile application developers to use its in-app monetization technologies. Marketing Technology News: MarTech Interview with Steve Earl, Vice President for Oracle CX The Bonus Fund is designed […]

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VRTCAL Launches First SDKs and Self-Serve and Display Mediation Services

VRTCAL, leading mobile SSP for publishers, app developers and brands, announced the release of its SDKs for Android and iOS mobile devices, Self-Serve features, and Display Mediation services, putting the power into the hands of developers to improve efficiency, decrease costs, nimbly manage demand partners and mediation and ultimately increase revenues. “For more than two […]

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