Sling TV

Sling TV is a streaming television service in the United States, offering access to live channels and on-demand programming delivered over the internet in place of a traditional cable or satellite subscription. Viewers choose from channel packages spanning entertainment, news and sport, watched on connected TVs, phones and web browsers.

Its packages are built around named bundles of channels rather than a single fixed lineup, letting subscribers choose a mix closer to their own viewing habits.

Advertising around the service includes CTV, streaming and linear video ad spots sold directly, programmatic video advertising, and addressable campaigns that target specific audience segments across its channels.