Universal Ads

Universal Ads is a self-serve connected TV and TV advertising platform owned by Comcast, operating as Comcast Advertising. It is designed for advertisers to buy non-skippable ads on the biggest screen, aiming to build brand awareness, drive conversions, generate leads and drive app downloads, and is used for campaigns tied to events including the World Cup, Major League Baseball postseason and the college football season.

The platform states it can reach up to 90% of US households and describes its service as newly live in the UK. It supports political advertising aimed at reaching voter audiences, and offers case studies, a newsroom, a blog and research reports covering the TV advertising industry.