Sellers offering "Branded Content" spots
About this spot type
Part ofSponsored & Native Content
What it isAn article about you, on their site, marked as paid.
How it's boughtDirect: the publisher writes it or you supply it, and it must carry rel="sponsored" links.
When it's the right buyOutlives the campaign: it keeps ranking and referring after the flight ends. Judge it on the site's authority, not its traffic.
Lead timeDays to weeks — drafting and editorial review
ChannelsWeb · Social · CTV
Ad spots23
The text describes the whole Sponsored & Native Content family. The numbers are this type's own, from published sellers.
What it costs
The median published price, the recorded lead time and how sellers sell it.
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