Sellers offering "Out Of Home" spots
About this spot type
What it isPhysical ad spots — billboards, transit, elevator and in-store screens, posters.
How it's boughtDirect with the operator or through an OOH network, booked by site and period.
When it's the right buyBought by location, not audience: the question is who walks past, not who follows. Elevator and in-store screens dominate several Asian markets the open web never indexes.
Lead timeWeeks — printing and installation
ChannelsOut-of-home
Found selling it2 sellersUber Advertising, AdQuick
Ad spots2
What it costs
The median published price, the recorded lead time and how sellers sell it.
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