Follower counts and engagement are pulled from the platforms themselves and refreshed on a schedule, so a listing cannot quietly keep quoting the number it had two years ago.
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Numbers come from the connected profiles rather than from a form the listing fills in about itself.
Reach is re-read automatically, so what you see is current rather than whatever was true at signup.
Instagram, TikTok, X, YouTube and the rest, totalled per listing so reach compares across them.
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