Programmatic ad exchange
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Amazon Publisher Services: Programmatic ad exchangeA programmatic exchange — inventory trades in real-time auctions between machines, at prices neither side publishes.
Exchanges rarely take direct signups from individual sites. The path in is an SSP relationship, a header-bidding wrapper (Prebid) or a monetization partner that already holds a seat — or a publisher network that resells into it.
Their publisher pageYou buy its inventory through any DSP with the integration — The Trade Desk, DV360, StackAdapt and the rest — not on the exchange itself.
Start-here links are read from the network's own site; where none shows, the system offers no public door and is reached through partners.
4,360 publishers · 4,026 direct
From the publishers' own ads.txt files — Direct means their file names this system as a direct seller of their inventory.