Hypebeast Japan

Japanese-language streetwear, sneakers and art coverage

Japanese readers following contemporary menswear, sneaker releases, culture and art.

Hypebeast publishes news and features on fashion, footwear, art, design, music, lifestyle, automotive, food and drink, games, film and TV, sports and technology, with this edition presented in Japanese and covering Japan-related coverage such as the Hypebeast Community Center at Circus Odaiba.

Its advertising page reports a global audience of 5.9 million monthly unique website visitors and 17.2 million monthly pageviews, plus 36.2 million social media followers with a monthly social reach of 318 million, and 3.8 million video followers generating 38.4 million monthly video views across YouTube and TikTok. Its ads.txt file lists 51 ad system entries, 43 sold directly and 30 through resellers, naming Freestar LLC as a sales house.