KURU KURA is a Japanese automotive web media publishing news, technology, culture and lifestyle articles about cars, including owner interviews and features on brands such as Porsche and Nissan.
KURU KURA presents itself as automotive web media delivering the latest news alongside technology, culture and entertainment content useful to everyday life, under the tagline "はじめよう、クルマのある暮らし" — start a life with a car. Content is organized under Cars, Lifestyle, Traffic and Special Series sections, including a recurring "クルマ、何に乗ってるの？" strand of car-owner interviews, most recently featuring a Suzuki Jimny and a Honda Civic.
Recent features cover why German taxis are dominated by Toyota, how Porsche has refined the 911's aerodynamics over time, and driving impressions of Volvo's new EX90 SUV, alongside a column on Mercedes-Benz's new Tokyo studio and an economics-of-cars series by writer Yamazaki Akira. The site also runs a reader campaign open for entries until 30 September.
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