Ampersand Expedites Insights For Linear TV Measurement

GüncellemeKüresel

Adspotfinder haber masası

Aşağıdaki kaynaktan bu sitenin haber masası yazdı, bir kişi değil.

Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in 24 hours so buyers can optimize campaigns quickly based on a short list of priority metrics.

“Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in 24 hours so buyers can optimize campaigns quickly based on a short list of priority metrics.”
Kaynak

Konusu

Yayıncılar ve platformlar

Benzer haberler

Ampersand links TV campaigns to verified ticket sales with Fandango and Kochava

Advertisers can now plan, activate and measure TV campaigns directly against verified movie ticket sales through Ampersand's new partnership with Fandango and Kochava.

AdvertisersAmpersandFandango, Kochava

KapanışTV · Ölçümleme entegrasyonuKüreselFavicon of AmpersandAmpersandFavicon of FandangoFandango

Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing

AmpersandFandangoKochava

GüncellemeTV · Veri ortaklığıKüreselFavicon of AmpersandAmpersandFavicon of FandangoFandango

Ampersand Unveils TrueStream Political: The Modern, Premium Streaming Solution for Deterministic Voter Reach

LansmanAmerika Birleşik DevletleriFavicon of AmpersandAmpersand

Ampersand Revolutionizes TV Advertising with Next Generation of TV Insights

Local and national ad buyers can now better optimize TV spend for audience reach and efficiency. Ampersand, the audience-first TV advertising sales company, announced the release of its next-generation local and national TV insights, empowering ad buyers to rebalance their TV investments for optimal reach and frequency. Fueled by aggregated data insights from 65 million […]

GüncellemeKüreselFavicon of AmpersandAmpersand

Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand Fan Behavior

The new capability empowers marketers to target fans before, during and after the game. Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ […]

LansmanKüreselFavicon of AmpersandAmpersand

Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys

Media buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]

AcxiomBlockgraphAmpersandIPG

GüncellemeTV · Veri ortaklığıKüreselFavicon of AmpersandAmpersand