Audigent Partners with Comscore to Launch New CognitivePMP Product With Comscore’s Predictive Audience Segments
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The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the release of CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inventory. Comscore, a trusted […]
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“The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the release of CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inven”Kaynak
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