Bauer Media integrates Experian data to sharpen advertiser targeting
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Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.
AdvertisersBauer MediaExperian
“Bauer Media, a leading UK publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. Bauer Media and Experian The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and”Kaynak
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