CTV Ad Platform Sabio Tries To Get Into The TV Production Game
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Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later – you know, once there’s inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January, things happened the other way around.
“Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later – you know, once there’s inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January, things happened the other way around.”Kaynak
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