Currys goes ‘full dad mode’ in new AMV BBDO campaign
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AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. “Full dad mode” In signature Currys style, this latest campaign shares a clear message in a memorable, […]
“AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. “Full dad mode” In signature Currys style, this latest campaign shares a clear message in a memorable, […]”Kaynak
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