Disney and Reliance Industries completed their $8.5B deal combining Reliance's JioCinema/Viacom18 with Disney's Star India, home of Disney+ Hotstar; Reliance controls the venture and Disney holds 36.84%.

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Disney and Amazon Ads strike programmatic ad deal in Brazil

Advertisers in Brazil can now buy Disney's ad inventory programmatically through Amazon Ads.

Amazon AdsDisney

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Advertisers flock to The Voice Brasil ahead of Disney+/SBT premiere

Advertisers are lining up ahead of The Voice Brasil's premiere, boosting the commercial partnership between Disney+ and SBT that brings the show to air.

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Amazon DSP connects to Disney's ad exchange DRAX

Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.

Amazon AdsDraxDisney+, ESPN, Hulu

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Disney completes buyout of NBCUniversal's Hulu stake

Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.

NBC UniversalDisney AdvertisingHulu

Disney Taps Walmart Connect To Bring More Shopper Data To Streaming

Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.

Walmart ConnectDisney+advertisers

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Apple & Disney among companies to suspend ads on X

In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts The Guardian launches new cookie-free ad solution At its Upfronts presentation last week, UK newspaper The Guardian […]

AppleX

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