Hardware Startup Telly Launches Free Smart TV Entirely Supported by Ads

Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

Telly→Magnite→The Trade Desk & Teads

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.

Swivel automates ad operations for Telly's TV network

Advertisers running campaigns on Telly benefit from automated ad operations powered by a new partnership with Swivel's AI workflow platform.

Swivel→Telly

Telly Finds Interactions with Shoppable CTV Ads Have Tripled

A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.