Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better Success Measurement
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LONDON — A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven media’ to address growing media complexity and better understand the impact of their campaigns on business results. Why do digital media marketers plan to invest in outcome-driven media? See […]
“LONDON — A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven media’ to address growing media complexity and better understand the impact of their campaigns on business results. Why do digital media marketers plan to invest in outcome-driven media? See […]”Kaynak
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