Mashable Opens Its Arms To Programmatic
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In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that the tech publisher was missing out on a lot of programmatic revenue. Its viewability scores topped out below industry averages. Mashable sold inventory on the open exchanges blindly, hampering CPMs. And sales […]
“In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that the tech publisher was missing out on a lot of programmatic revenue. Its viewability scores topped out below industry averages. Mashable sold inventory on the open exchanges blindly, hampering CPMs. And sales […]”Kaynak
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