MediaMath and LiveIntent Ink ‘NonID’ Partnership

LansmanVeri · Veri ortaklığıKüresel

Adspotfinder haber masası

Aşağıdaki kaynaktan bu sitenin haber masası yazdı, bir kişi değil.

The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

LiveIntentMediaMath

“The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.”
Kaynak

Konusu

Reklam borsaları

Benzer haberler

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

InfillionFoursquare

DevralmaVeri · Satın almaKüreselFavicon of InfillionInfillionFavicon of FoursquareFoursquare

Infillion Acquires Foursquare

DevralmaKüreselFavicon of InfillionInfillion

Infillion buys Foursquare to link ads with 16 billion visits

Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]

Infillion buys Catalina to lock in $600B in annual purchase data

Infillion acquires bankrupt DSP MediaMath for $22 million

Advertisers using Infillion can now access MediaMath's demand-side platform technology after Infillion's $22 million acquisition of the bankrupt DSP.

AdvertisersInfillionMediaMath

Politika değişikliğiProgramatik · Satın almaKüreselFavicon of InfillionInfillion