Meta brings agentic ad campaign optimization to Muse
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“Meta announced today that it has introduced agentic advertising campaign optimization capabilities to Muse, its consumer agent, in a new initiative called Muse for Small Business.”Kaynak
Meta expands off-platform activity data to power feeds and AI
Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.
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