Nexxen gets exclusive Hisense and Toshiba Smart TV native ad inventory
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Advertisers using Nexxen's DSP can now buy Hisense and Toshiba Smart TV native ad inventory exclusively through the platform.
Hisense, ToshibaNexxen
“Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up to 10.5 minutes browsing content on their Smart TV home screens, creating windows of attention in a highly visible environment Nexxen, a global, flexible advertising technology platform […]”Kaynak
Nexxen standardises Smart TV home-screen ad specs across OEMs
Nexxen has standardised the specifications for Smart TV home-screen ad units across device makers (OEMs), simplifying how advertisers buy and activate that inventory.
NexxenSmart TV OEMs
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications will enable advertisers to more seamlessly activate campaigns within […]
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
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Nexxen deepens its Acxiom data partnership for audience intelligence
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AcxiomNexxen
Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen […]