Nielsen Strengthens Market Leading Position In TV Attribution And Ad Intelligence With Acquisition Of TVTY
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Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech Interview with Jill Canetta, Chief Data Officer at Experian Marketing Services TVTY brings a wide range of outcomes capabilities that improve TV campaign […]
NielsenTVTY
“Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech Interview with Jill Canetta, Chief Data Officer at Experian Marketing Services TVTY brings a wide range of outcomes capabilities that improve TV campaign […]”Kaynak