Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale

OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING

Paramount→Omnicom Media

LansmanCTV · Reklam alanı entegrasyonuKüreselOmnicom MediaParamount4 ay önce

Zattoo deepens ad partnership with Paramount

Advertisers buying ads on Zattoo can now reach more Paramount content as the two deepen their advertising partnership.

Advertisers→Zattoo→Paramount

GüncellemeCTV · Reklam alanı entegrasyonuKüreselZattooParamount+Paramount5 ay önce

Paramount agrees to acquire Warner Bros. Discovery

Paramount is acquiring Warner Bros. Discovery, combining the two broadcasters' ad-supported businesses into what it calls a next-generation media company.

Paramount→Warner Bros. Discovery

DevralmaTV · Satın almaKüreselParamountParamount+7 ay önce

Paramount agreed in February 2026 to acquire Warner Bros. Discovery in a $110 billion deal; on July 24, 2026 it agreed not to complete the acquisition until the court rules on the states' antitrust claims or until June 1, 2027, whichever comes first.

DevralmaKüreselParamountParamount+7 ay önce

Paramount moves media agency business from WPP to Publicis

Advertiser Paramount is ending its 20-year relationship with WPP Media and moving its media-buying business to Publicis.

Paramount→Publicis

DevralmaAjanslar · Satış temsilciliğiKüreselPublicis MediaParamount+Paramount1 yıl önce