PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

GüncellemeProgramatik · Açık artırma altyapısıKüreselBCNPubMatic2 hafta önce

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

LansmanProgramatik · Açık artırma altyapısıKüreselPubMatic4 hafta önce

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

LansmanProgramatik · Açık artırma altyapısıKüreselPubMatic2 ay önce

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

GüncellemeUygulama · Reklam alanı entegrasyonuKüreselZyngaPubMatic3 ay önce

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

GüncellemeKüreselZyngaPubMatic3 ay önce

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

Abovomaxlead→PubMatic→CTV inventory

GüncellemeCTV · Satın alma erişimiHollandaPubMaticAbovomaxlead3 ay önce