Skimlinks and Lotame Unleash Enhanced Retail Intent Data Across the Wider Ad Tech Ecosystem
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NEW YORK, NY – Lotame (www.lotame.com), the world’s leading independent cross-screen data management platform (DMP), today announced their selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data […]
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“NEW YORK, NY – Lotame (www.lotame.com), the world’s leading independent cross-screen data management platform (DMP), today announced their selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data […]”Kaynak
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