Spotify snaps up podcast measurement and analytics firms Podsights and Chartable

DevralmaKüresel

Adspotfinder haber masası

Aşağıdaki kaynaktan bu sitenin haber masası yazdı, bir kişi değil.

Spotify this afternoon announced two more acquisitions in the podcasts market, this time on both the measurement and analytics side of the business. The company is acquiring the podcast measurement service Podsights and the analytics platform Chartable for undisclosed sums. Measurement and attribution are still two of the biggest, unsolved challenges for podcast advertisers, Spotify […]

“Spotify this afternoon announced two more acquisitions in the podcasts market, this time on both the measurement and analytics side of the business. The company is acquiring the podcast measurement service Podsights and the analytics platform Chartable for undisclosed sums. Measurement and attribution are still two of the biggest, unsolved challenges for podcast advertisers, Spotify […]”
Kaynak

Konusu

Yayıncılar ve platformlar

İlgili sektörler

Benzer haberler

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotifycreatorsembedded sponsorships

LansmanSosyal medya · Dağıtım anlaşmasıKüreselFavicon of Spotify AdsSpotify AdsCreators

Red Seat Ventures signs ad-sales deal for 'Financial Audit'

Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.

Financial AuditRed Seat VenturesTubi, YouTube, Apple Podcasts, Spotify

GüncellemeSosyal medya · Dağıtım anlaşmasıKüreselRed Seat VenturesFavicon of TubiTubiFavicon of Spotify AdsSpotify AdsFavicon of YouTube AdsYouTube Ads

Spotify ad revenue gains 1% as automated channels near 40% of total

Pazar verisiKüreselFavicon of Spotify AdsSpotify Ads

Spotify fully absorbs Megaphone into its own ad server

Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.

MegaphoneSpotify Ad Server

GüncellemePodcastler · Reklam alanı entegrasyonuKüreselFavicon of MegaphoneMegaphoneFavicon of Spotify AdsSpotify Ads

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Azerion integrates Spotify Ad Exchange into its Hawk DSP

Advertisers using Azerion's Hawk DSP can now buy Spotify's audio ad exchange inventory directly.

Spotify AdsAzerion Hawk DSPAdvertisers

LansmanPodcastler · Reklam alanı entegrasyonuKüreselFavicon of AzerionAzerionFavicon of HawkHawkAzerion (Mmedia)Favicon of Spotify AdsSpotify Ads