U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
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In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.
eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021
The Insider Intelligence company projects a total of $4.14 billion for 2022.
Business Insider Intelligence and eMarketer rebrand as Insider Intelligence
The two companies announced they would merge in July 2019. The kinks are still being worked out.
eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue
The researcher cited its baby face and gender swap features, along with its Android revamp.