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Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]

‘Blessed with great data’: Uber Advertising on making real-world impact

Gabrielle Guillaume Pérols (Uber Advertising) : « la densité informationnelle impose aux marques de penser le parcours attentionnel dans sa globalité »

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