UB Media

UB Media is the advertising and retail media arm of Ulta Beauty, a beauty retailer. It gives beauty brands a way to reach shoppers directly within Ulta's own retail environment rather than through general web advertising.

Its placements sit within the commerce channel, appearing alongside product listings and the shopping experience on Ulta's site and app. Brands use it to reach people already browsing or buying beauty products, aligning advertising with points of purchase rather than general content. It functions as a retail media layer built into the shopping journey rather than a separate advertising channel, letting brands reach shoppers at the point where purchase decisions are actually made.