Amazon’s advertising partnerships with Meta and Snap

Meta brings agentic ad campaign optimization to Muse

Meta launches a business agent for ad campaigns

Meta to use ads data for content recommendations

Advertisers→Meta

Meta expands off-platform activity data to power feeds and AI

Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.

Meta→Off-Meta activity data→Advertisers, AI

政策變更AI 助理 · 規則變更全球Meta AdsAIMETA4 個月前

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

推出程式化 · 競價基礎設施全球AmazonAmazon Ads4 個月前

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

推出電商 · 購買權限全球Amazon5 個月前