Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.
Amazon Ads is Amazon's advertising platform, spanning shopping, streaming and browsing moments. Advertisers can start with self-serve Sponsored Products, Sponsored Brands and Sponsored Display, or use Amazon DSP and streaming TV ads for broader reach, including placements on Prime Video and Twitch, with interactive features letting viewers browse or shop while watching. Reporting tools in the advertising console track sales, campaign metrics and keyword or product performance.
Sponsored Products and Sponsored Brands are priced by click auction, Sponsored Display and Amazon DSP by impression auction, and streaming TV ads by guaranteed impression buys, all in US dollars. Managed-service campaigns run through an Amazon Ads account executive require a minimum spend of $50,000.
如何購買
3 種購買選項，含步驟、須具備條件與最低消費。
正在確認存取權限…
廣告版位
16 個廣告版位，含格式、價格及各自的購買方式。
- Amazon DSP
Responsive display ad · 網頁
- Brand Innovation Lab
Responsive display ad · 網頁
- Brand video slot
In-stream video ad · 網頁
- Fire TV Custom Content Row
CTV pre-roll · CTV
- Fire TV Feature Rotator
CTV pre-roll · CTV
- Fire TV Inline Banner
CTV pre-roll · CTV
- Fire TV placement
CTV pre-roll · CTV
- Fire TV Sponsored Screensaver
CTV pre-roll · CTV
- Fire TV Sponsored Tiles
CTV pre-roll · CTV
- IMDb placement
In-content display ad · 網頁
- Off-Amazon display banner
Responsive display ad · 網頁
- Prime Video placement
CTV pre-roll · CTV
- Product detail page placement
Sponsored product listing · 電商
- Search result brand headline
Search results carousel · 網頁
- Search result sponsored product
Sponsored product search result · 搜尋
- Twitch ads
Responsive display ad · 網頁
Sold by CPM · CPC. The rates are behind the lock.
正在確認存取權限…
通路
每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。
類別
也可投放於
此賣方的廣告版位在其自有網站之外的投放位置，並列出各處的廣告版位。透過相同的購買選項購買——同一集團，同一後台。
Fire TV與 Amazon Ads 相似
