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Gopuff Ads

Sponsored products, in-app display, in-bag sampling and off-platform ads on the Gopuff delivery app

www.gopuff.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Launched

Jun 9, 2026

Gopuff partnered with GrowthLoop so Gopuff and BevMo! ad partners can build custom audiences and activate them via SSPs or DSPs.

Source
Launched

Jul 25, 2024

Gopuff brought its retail media operations in-house, replacing the third-party platforms that previously powered Gopuff Ads.

Source

How to buy

Through an ad exchange

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Ad spots

8 ad spots, with formats, rates and how each is bought.

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Web
In-App DisplayNon-endemic advertisingOff-Platform Audience Extension
Search
Sponsored Search Ads
Commerce
Brand ShopsInstant Sampling (in-bag samples and inserts)Sponsored Product AdsSponsored Product Carousels

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