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Apple Ads

Search, display and app ads across the App Store, Apple News and Maps

ads.apple.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Renamed

Apr 14, 2025

Apple Search Ads is now Apple Ads. The rename reflects placements beyond App Store search — the Today tab and "You Might Also Like".

Source

How to buy

Self-serviceManaged serviceThrough an agency

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Ad spots

11 ad spots, with formats, rates and how each is bought.

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Web
Apple News banner adsApple News carousel adApple News sponsored content (native) adsProduct PagesToday Tab
Video
Apple News video ads
Search
Apple Maps search resultsSearch ResultsSearch TabSuggested Places on Apple Maps
CTV
MLS on Apple TV sponsorships

Also advertise on

Where this seller's ad spots run beyond its own site, with the spots on each. Bought through the same door — one estate, one console.

Favicon of App StoreApp Store
Product PagesSearch ResultsSearch TabToday Tab
Favicon of Apple NewsApple News
Apple News banner adsApple News carousel adApple News sponsored content (native) adsApple News video ads
Favicon of Apple MapsApple Maps
Apple Maps search resultsSuggested Places on Apple Maps
Favicon of Apple TVApple TV
MLS on Apple TV sponsorships

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