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Apple Ads

Search, display and app ads across the App Store, Apple News and Maps

ads.apple.com

5 figures on this publisher, on traffic, authority, reach and markets.

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Best for

App installsGamingHigh
Brand awarenessConsumer electronicsMedium
App installsAny industry

How to buy

2 buying options, with the steps, what each takes and the minimum spend.

Self-serviceBy email

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In the news

Acquisition

AppLovin Ads

Distribution deal

Google Ads

Market exit

Disney+

Measurement integration

Mintegral

Rule change

Apple Maps

Launched

Aug 17, 2026

Apple launches a unified campaign management API

Restriction

Jul 17, 2026

Apple Maps Ads bans home services, crypto ATM and bail bond ads

All 18 stories about Apple Ads

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
Search

Can I advertise this here?

Check which categories Apple Ads accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

Ad content that promotes adult-oriented themes or graphic content, for example, pornography, Kama Sutra, erotica, or content that promotes “how to” and other sex games.

AlcoholConditionalOnly in named regions

Ad content promoting the sale or consumption of alcohol, or that refers to the use of alcoholic beverages, may be prohibited or limited in some countries and regions.

DatingConditionalOnly in named regionsAge-verified audience only

Ad content for apps that offer dating services or match making may not run campaigns in some countries or regions unless the app is available to adults only.

Firearms and weaponsProhibited

Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of guns, firearms, weapons or ammunition, explosive materials or fireworks.

Fireworks and explosivesProhibited

Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of guns, firearms, weapons or ammunition, explosive materials or fireworks.

GamblingConditionalLicence neededApproval before it runsOnly in named regions

Ad content for real money gambling is allowed in some countries or regions after the proper advertising license is reviewed and approved by Apple.

Health servicesConditionalAge-verified audience only

Ad content for pharmaceutical products, medical devices, and medical services may be shown to adults only.

Political and issue adsProhibited

Ad content that contains or directly or indirectly promotes political candidates, office holders, parties, organizations, fundraising, and electoral votes or initiatives, including advertising expressing opposition to such.

Prescription drugsConditionalAge-verified audience only

Ad content for pharmaceutical products, medical devices, and medical services may be shown to adults only.

Recreational drugsProhibited

Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of any tobacco products, illegal drugs, narcotics, excessive alcohol consumption, or alcohol use by minors.

Tobacco and vapingProhibited

Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of any tobacco products, illegal drugs, narcotics, excessive alcohol consumption, or alcohol use by minors.

Categories

Also advertise on

Where this publisher's ad spots run beyond its own site, with the spots on each. You buy them all through the same options, one estate, one console.

Favicon of App StoreApp Store
Product PagesSearch ResultsSearch TabToday Tab
Favicon of Apple NewsApple News
Apple News banner adsApple News carousel adApple News sponsored content (native) adsApple News video ads
Favicon of Apple MapsApple Maps
Apple Maps search resultsSuggested Places on Apple Maps

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