News

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

RestrictionWeb · Rule changeGlobalThe Trade Desk1 week ago

Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls

Zefr→Reddit

UpdateSocial · Measurement integrationGlobalReddit1 week ago

Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions

Mediaocean Prisma→Warner Bros. Discovery Advertising

Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media

Flamel.ai→Yext

CommerceIQ Brings AI-Powered Retail Media Management to Chewy Ads

Chewy Ads→CommerceIQ

Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media

Koddi→Teads

UpdateCommerce · Inventory integrationGlobalTeadsKoddi1 week ago

Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals

Sovrn→Multilocal

UpdateProgrammatic · Inventory integrationGlobalSovrn1 week ago

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

CTV publishers→Viant

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+→Magnite

UpdateCTV · Sales representationGlobalMagnite2 weeks ago

Later Adds YouTube Creator Partnership Integration, Backing Creator Decisions With Provable ROI

YouTube→Later

Horizon Commerce and Pacvue Expand Strategic Partnership to Connect Retail Media Planning, Activation and Measurement

Pacvue→Horizon Commerce

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

Infillion→Foursquare

AcquisitionData · AcquisitionGlobalInfillionFoursquare2 weeks ago

HubSpot integrates its CRM with ChatGPT Ads

HubSpot's CRM now connects to ChatGPT Ads through a partnership with OpenAI, letting marketers manage ChatGPT ad campaigns from HubSpot.

HubSpot→OpenAI→ChatGPT Ads

LaunchedAI assistants · CRM integrationGlobalChatGPT Ads3 weeks ago

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

UpdateProgrammatic · Auction infrastructureGlobalBCNPubMatic3 weeks ago

Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration

Redion→Expedia Group Advertising

UpdateCommerce · Distribution dealGlobalExpedia3 weeks ago

TripleLift and Multilocal Partner to Put Creative into the Curation Equation

Multilocal→TripleLift

UpdateProgrammatic · Data partnershipGlobalTripleLift3 weeks ago

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On Device→Index Exchange

LaunchedMeasurement · Measurement integrationGlobalIndex Exchange3 weeks ago

Mediatransports and Unlimitail link ad exposure to in-store sales

French transit-ad network Mediatransports and retail-media firm Unlimitail plan to link outdoor ad exposure to in-store sales, giving advertisers a way to measure OOH campaign impact on purchases.

Mediatransports→Unlimitail→in-store sales

UpdateOut-of-home · Measurement integrationGlobalUnlimitailMédiatransports3 weeks ago

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulationWeb · Rule changeUnited KingdomGoogle AdsTikTok Ads3 weeks ago

LionShare Joins TILT Story, Creating Combined Business with Expanded Healthcare Marketing Capabilities

LionShare→TILT Story

German court strips Meta of liability shield for fake ads

Meta faces fines of up to €250,000 per fake ad after a Frankfurt court ruled its ad auction and feed ranking amount to content control, removing its hosting-law shield and increasing platform liability for scam ads.

Frankfurt court→fake ads→Meta Ads

RegulationSocial · Rule changeGermanyMeta Ads3 weeks ago

Taboola acquires ad network Dianomi

Taboola has acquired Dianomi, a UK finance-focused ad network, bringing its 600-plus finance advertisers and publishers like Reuters and Bank of America onto Taboola's Realize platform.

Taboola→Dianomi

AcquisitionProgrammatic · AcquisitionGlobalDianomiTaboola3 weeks ago

Guardian bans gambling ads across all its platforms

Advertisers can no longer buy gambling ads on any Guardian platform, print or digital.

The Guardian→gambling ads→advertisers

RestrictionWeb · Rule changeGlobalThe Guardian3 weeks ago

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

RegulationApp · Rule changeGlobalMicrosoft Ads3 weeks ago

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis Media→ITV

LaunchedCTV · Data partnershipGlobalPublicis MediaITVPublicismedia3 weeks ago

Criteo partners with Tyroo to expand into Southeast Asia

Criteo signed a reseller partnership with Tyroo, giving advertisers and publishers in Southeast Asia access to Criteo's media through Tyroo's sales network.

Criteo→Tyroo→Southeast Asia

LaunchedProgrammatic · Sales representationGlobalTyrooCriteo3 weeks ago

Judge orders Google to share ad-auction data in antitrust case

Google must share ad-auction data with rivals under a US court's antitrust remedy, changing how publishers and advertisers access bidding data instead of a breakup.

US federal court→Google ad tech→publishers→advertisers

RegulationProgrammatic · Rule changeUnited States3 weeks ago

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

Policy changeProgrammatic · Auction infrastructureGlobalGoogle AdsPrebid3 weeks ago

ChatGPT introduces conversational ads and a Shopify integration

Shopify→ChatGPT Ads

LaunchedAI assistants · CRM integrationGlobalChatGPT Ads3 weeks ago

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotify→creators→embedded sponsorships

LaunchedSocial · Distribution dealGlobalSpotify AdsCreators3 weeks ago

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

LaunchedCommerce · Buying accessGlobalGoogle AdsYouTube Ads3 weeks ago

PRX partners with Barometer on brand safety

Podcast network PRX partnered with Barometer to ensure brand safety and suitability across its ad inventory, giving advertisers verified placement on PRX's podcasts.

PRX→Barometer

UpdatePodcasts · Measurement integrationGlobalPRX3 weeks ago

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LaunchedProgrammatic · Auction infrastructureUnited StatesMagnite3 weeks ago

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

LaunchedCTV · Buying accessGlobalRoku Advertising3 weeks ago

Mediatransports and Orange Advertising deploy real-time screen ads

Mediatransports and Orange Advertising are deploying their Real Time Screen digital out-of-home format around three events, giving advertisers a dynamic screen placement tied to live events.

Orange Advertising→Mediatransports→Real Time Screen

LaunchedOut-of-home · Inventory integrationGlobalOrange AdvertisingMédiatransports3 weeks ago

Aveeno buys TikTok's new out-of-phone ad format via Displayce

Skincare brand Aveeno ran a weather-triggered outdoor campaign combining Displayce's DOOH platform with TikTok's new out-of-phone ad format, the first UK skincare brand to buy it.

Aveeno→Displayce→TikTok Ads

CampaignOut-of-home · Inventory integrationGlobalTikTok AdsAveenoDisplayce3 weeks ago

Red Seat Ventures signs ad-sales deal for 'Financial Audit'

Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.

Financial Audit→Red Seat Ventures→Tubi, YouTube, Apple Podcasts, Spotify

UpdateSocial · Distribution dealGlobalRed Seat VenturesSpotify AdsTubiYouTube Ads3 weeks ago

Duolingo offers attention-guaranteed ads powered by Adelaide

Duolingo will use Adelaide's Attention Unit metric to guarantee minimum media-quality thresholds across its in-app ad inventory for advertisers.

Adelaide→Duolingo→advertisers

LaunchedApp · Measurement integrationGlobalDuolingo3 weeks ago

Quad expands In-Store Connect retail media network with Chedraui USA across 25 Smart & Final stores in California

Chedraui USA→Quad In-Store Connect

Thrad launches self-serve DSP for advertising inside LLMs

Thrad launched a self-serve platform letting marketers create and run ad campaigns inside large language model conversations, opening LLM chat inventory to direct buying.

marketers→Thrad→LLMs

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

LaunchedCTV · Auction infrastructureGlobalSky MediaOmnicom Media4 weeks ago

One Tech Group and Cyreen make in-store retail media programmatic

One Tech Group and Cyreen partnered to make in-store retail media placements bookable programmatically, letting advertisers buy physical retail store inventory automatically.

One Tech Group→Cyreen→in-store retail media

Electronic Arts bundles games into one advertiser buy

EA is packaging multiple game franchises together so brands can buy access across its portfolio in a single deal, aiming for bigger ad budgets.

advertisers→Electronic Arts

UpdateApp · Inventory integrationGlobalElectronic Arts4 weeks ago

India's DPDP Act forces child ad targeting through parents

Advertisers targeting Gen Alpha in India must route consent through parents and households under the DPDP Act deadline, reshaping children's ad targeting.

India (DPDP Act)→advertisers→children's ad targeting

RegulationData · Rule changeIndia4 weeks ago

Clear Channel Outdoor Selected to Lead Advertising Program at Pensacola International Airport

Pensacola International Airport→Clear Channel Outdoor

UpdateOut-of-home · Sales representationUnited StatesClear Channel Outdoor4 weeks ago

Tiger Pistol is now a Badged TikTok Channel Sales Partner, Deepening its Investment in Video Advertising Technology

TikTok→Tiger Pistol

Amazon Ads extends campaigns to ChatGPT

Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.

Amazon Ads→ChatGPT

LaunchedAI assistants · Buying accessGlobalAmazon AdsChatGPT AdsWPP4 weeks ago

PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands

Flora Health→PulsePoint

UpdateData · Data partnershipGlobalPulsePoint4 weeks ago

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITN→Magnite

LaunchedTV · Inventory integrationGlobalMagnite4 weeks ago

Teads Expands Global CTV Offering with Whale TV Partnership

Whale TV→Teads

UpdateCTV · Inventory integrationGlobalTeads4 weeks ago