Check advertising rules by country and platform.

See whether you can advertise gambling, alcohol, crypto and other regulated categories, by country law and by platform policy.

Country law

What each country's regulator allows in each category.

Platform policy

What each platform and publisher accepts, which is often stricter than the law.

Conditions

The age limits, licences, airing hours and labels each rule requires.

Clear answers

Allowed or not,
with the conditions.

Every rule tells you whether your ad is allowed and links to the regulator's or the platform's own page.

  • Gambling, alcohol, tobacco and crypto
  • Political, health and financial ads
  • News about rule changes linked to the rule

News

Meta bans ads from TikTok's US minority owner ByteDance

ByteDance→Meta→Facebook and Instagram

Social · Rule change

Regulated categories

Regulated categories.

Each category shows country law and platform policy side by side.

  • Gambling

    Check licences, age limits and airing hours in every market.

  • Alcohol

    See where you can advertise it and which wording rules apply.

  • Crypto and finance

    Check the registration rules and which platforms accept the ads.

  • Political ads

    See who may run them and what you have to disclose.

News

Meta bans ads from TikTok's US minority owner ByteDance

ByteDance→Meta→Facebook and Instagram

Social · Rule change

For compliance

Who uses it.

Here's how three teams use it.

Ad

Brand safety leads

Check a category before the creative goes to review.

Ad

Agency teams

Know which markets and platforms will accept a client's ads.

Ad

Publishers

See the rules your own advertisers have to follow.

Learn more

More on ad rules.

Check your category.

See what's allowed in every country and on every platform.

Check the rules