Nope! Publishers are ranked by traffic, and the rules are the same for everyone.
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Is the price shown the price I pay?
It's the price the publisher shares, with a link to the publisher's own page. You agree the final price with them directly.
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What if a publisher doesn't share prices?
We'll let you know and link you to their advertising page or media kit, so you can ask them directly.
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How do I add a publisher?
Submit the site. Once we've checked that it sells ads, it goes live in the directory.
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How much does advertising cost?
It depends on the audience. A banner on a small blog can cost a few dollars, and an ad spot in a national newspaper can cost thousands. Each listing shows its audience next to its prices to help you decide.
One credit opens one page for good. You see how to buy, the ad spots with their prices, and the DSPs and sales houses behind them. Opening the page again is always free.
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Do unused credits roll over?
Plan credits reset each month. Credits from a pack never expire, and we only use them after your plan credits run out.
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Is a plan tied to a listing?
No. Your plan belongs to your Ad Spot Finder account. You can claim listings with that account, and your plan stays with you.
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Does paying move a listing up?
Nope! Listings are ranked by traffic, and no plan changes that.
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Can I cancel?
Absolutely, anytime. Your plan stays active until the end of the period you've paid for, and then it won't renew.
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What does Free include?
You can browse every listing, exchange and ad spot, open 50 pages a month, manage the listings you've claimed and get our weekly newsletter.
We list publishers from over 200 countries and research the biggest markets most deeply.
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Can I share a listing with a client?
Yes. Every listing has a public page for a client deck, and any page you've opened stays yours.
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Do publishers know when we look them up?
No. Your research stays private to your account.
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Can I see a publisher's sales house?
Each listing names the company that sells its ad spots, so you brief the right team.
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Can I see which DSPs can buy a publisher's ad spots?
Yes. Each page shows the exchanges that sell its ad spots, direct or resold, and each exchange page lists the DSPs you can use with it.
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Do you cover TV, radio and outdoor?
Yes. Broadcasters, radio groups and out-of-home companies are listed next to websites under their own channel, with rates per week or per ad spot where they publish them.
Usually self-serve. It often has the lowest minimum spend, so you can start small. Sales teams ask for more up front but can offer packages and volume discounts.
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Do I need a DSP?
No. Many publishers sell self-serve or through their sales team. A DSP pays off when you buy across many sites at once.
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Is programmatic the same as an auction?
No. Programmatic guaranteed and preferred deals are bought through a DSP at an agreed price. Only private and open auctions are bid for.
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How long does each option take?
Self-serve can go live the same day. Sales teams usually need a brief, a proposal and a signed order first.
Yes. On Standard or Premium you can create a team and invite colleagues by email: up to 3 people on Standard and 10 on Premium. Everyone shares the plan's credits.
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Can we pay by invoice?
Stripe handles payments and invoices. Email us if you need something different.
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Is there a contract?
No. Cancel anytime, and your plan runs to the end of the period you've paid for.
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Do unused credits roll over?
Monthly credits refill each month. Credit packs never expire.
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Can we switch plans later?
Yes. Upgrade or downgrade anytime from your account.
Ads a retailer or marketplace sells on its own site, app and emails, and sometimes to its shopper audiences on other sites.
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Do I need to sell through the retailer?
Often you do for sponsored products, because the ad points to your product page in that store. Display and off-site ads are sometimes open to other brands.
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Which retailers are listed?
Every publisher with a retail media ad spot in the directory, plus publishers that say on their own pages that they sell retail media.
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Are prices shown?
Where the retailer publishes them, as CPM, CPC or a flat fee. Most quote on request, and the ad spot page shows which option to ask through.
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Can I buy retail media through a DSP?
Some retailers sell their shopper audiences through DSPs. The listing names the DSPs that can buy them.
CTV ads run inside streaming apps on internet-connected TVs. TV ads run in broadcast breaks. We list both, as separate channels.
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Can I buy CTV without a DSP?
Yes, where the publisher sells direct. The listing shows its options, and some take bookings by email or through their sales team.
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How do I know which exchanges sell a publisher's ad spots?
Open the publisher's page. It lists the exchanges selling its ad spots, marked direct or resold, and the DSPs that can buy them. The list isn't complete, so an exchange missing from it may still sell them.
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Are CTV prices shown?
They are wherever the publisher publishes one, usually as a CPM. Most CTV rates are quoted on request.
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What creative do I need?
You usually need a video file at TV quality, in the durations the publisher accepts. Each ad spot page shows the specs where the publisher states them.
A demand-side platform is software that lets you bid for ad spots across many publishers at once.
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How do I know which publishers a DSP can buy from?
Every publisher's page names the exchanges that sell its ad spots and the DSPs that can buy through them. If a DSP isn't listed, it may not reach that publisher yet.
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Do I need more than one DSP?
Often one is enough. Check that it can buy the publishers on your plan before you add a second.
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Can a small team use a DSP?
Yes. Several DSPs are self-serve with low minimum spends, and their pages show what they ask.
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Are SSPs listed too?
We list DSPs because that's where a buyer opens an account. SSPs still appear on each publisher's page as sellers of its ad spots.