See how each publisher sells its ad spots.

Every ad spot says who runs the purchase, how it transacts and what you pay for, so you know the way in before you reach out.

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Who runs the purchase

You book it yourself, ask for a quote, or work with the sales team or a marketplace.

How it transacts

A direct buy, a programmatic deal at an agreed price, or an auction.

What you pay for

A fixed price, or a rate per thousand impressions, per click or per action.

Buying options

Three facts on every ad spot,
kept apart.

A self-serve spot can still be an auction, and a programmatic deal can have a fixed price. We record each fact separately, so you see exactly what you are buying.

Who runs the purchase, for every ad spot
How it transacts, from a direct buy to an open auction
What you pay for, such as a fixed price or a CPM

ChatGPT Ads

Sponsored ads below ChatGPT answers, bought CPM or CPC in OpenAI Ads Manager

United States

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Sponsored ad below the answer: Contact for rate

How to buySelf-service

Transaction types

Five ways a buy can transact.

They run from the most committed to the most open.

Direct
You agree the placements, dates and price with the publisher.
Programmatic guaranteed
You reserve ad spots at an agreed price, and your DSP delivers them.
Preferred deal
You see the ad spots first at a fixed price, with no obligation to buy.
Private auction
Invited buyers bid above the publisher's floor price.
Open auction
Any eligible buyer bids for each impression through an exchange.