Profile
TierEnterprise (10,000+ publishers)
SpecialtyCTV · DOOH · Native · Healthcare · Performance · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataTV viewing data (ACR) · Health data
Identity solutionsOwn ID graph · Household identity
MeasurementClean room or log-level data
AIAgentic buying · Generative AI setup
StrengthsStrong identity options · Clean room · Self-serve account
Check before you signSigned contract · Not MRC-accredited
Same publishers asMagnite · PubMatic · Google Ad Manager
Access
How you get inSigned contract
Minimum spendNot published
Running campaigns
Creative and traffickingReview before it runs
TrackingAttribution model
Audience dataFirst-party audiences · Data clean room
Deals and supplyPrivate marketplace · Curated deal
What you buy
FormatsNative · CTV · DOOH
Deal typesCurated · PMP
Reach
publishers23,172
Direct share51%
Confirmed by the exchange515 / 11,855
Where its publishers are
United States2,056
Japan570
France426
Germany422
United Kingdom412
Italy402+149 more
United States2,056 Japan570 France426 Germany422 United Kingdom412 Italy402+149 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#167,996
Supply score62 / 100 · #93 of 1,175
Best for
Online salesFood & drinkMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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