Profile
TierMid-market (1,000+)
SpecialtyCTV · In-app · Performance · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Identity solutionsUID2 · Own ID graph · Household identity
MeasurementBasic: dashboards and reports
AIAgentic buying
FeesMedium: fee policy stated
StrengthsStrong identity options · Self-serve account
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · OpenX · Magnite
Access
How you get inSigned contract
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy · Optimisation
Creative and traffickingReview before it runs
What you buy
FormatsVideo · In-app · CTV
Reach
publishers9,473
Direct share50%
Confirmed by the exchange79 / 4,705
Where its publishers are
United States1,802
Japan515
Italy373
France353
United Kingdom336
Brazil322+142 more
United States1,802 Japan515 Italy373 France353 United Kingdom336 Brazil322+142 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#178,096
Supply score56 / 100 · #215 of 1,175
Best for
Online salesConsumer goodsMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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In the news
Update
Jul 1, 2026
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence