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Cadent

SSP · DSP

Converged TV; absorbed EMX's supply side.

Corporate history

Companies that became part of Cadent through acquisitions and mergers, from the reports that confirmed them.

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV · In-app · Performance · Full stack (SSP and DSP)
OwnsOwn DSP · Own SSP · Own data
Identity solutionsUID2 · Own ID graph · Household identity
MeasurementBasic: dashboards and reports
AIAgentic buying
FeesMedium: fee policy stated
StrengthsStrong identity options · Self-serve account
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · OpenX · Magnite

Access

AccessSigned contract
Minimum spendNot published

Running campaigns

Campaign controlsBid strategy · Optimisation
Creative and traffickingCreative review

What you buy

FormatsVideo · In-app · CTV

Reach

publishers25,682
Direct share52%
Confirmed by the exchange93 / 13,429

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#183,540
Ad spot score58 / 100 · #171 of 1,179

Best for

Online salesConsumer goodsMedium

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Update

Jul 1, 2026

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

Update

Jun 16, 2026

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

All 79 stories about Cadent

As an SSP: DSPs that buy through Cadent

1 DSP

As a DSP: exchanges Cadent buys from

1 exchange

Exchanges selling the same publishers as Cadent

8 exchanges

Publishers Cadent can sell

Which publishers this platform can sell, largest first.