Profile
TierEnterprise (10,000+ publishers)
SpecialtyCTV · Native · Full stack (SSP and DSP) · Open web
OwnsOwn DSP · Own SSP · Own ad spots
Check before you signNot MRC-accredited
Same publishers asMagnite · PubMatic · Google Ad Manager
What you buy
FormatsVideo · Native · CTV
Deal typesCurated
Ad spotsNative Ads · Yahoo Backstage · Connected TV · Yahoo DSP · Digital Out-of-Home · AudioSee ad spots →
Reach
publishers21,694
Direct share56%
Confirmed by the exchange88 / 12,122
Publisher countries
United States2,142
Japan934
Italy877
Germany794
United Kingdom745
France581+152 more
United States2,142 Japan934 Italy877 Germany794 United Kingdom745 France581+152 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.4%
Median publisher rank#183,602
Ad spot score59 / 100 · #150 of 1,179
How to place an ad
How to open an account here, what it takes and the minimum spend.
As an SSP: DSPs that buy through Yahoo Advertising
2 DSPs
Exchanges selling the same publishers as Yahoo Advertising
8 exchanges
Publishers Yahoo Advertising can sell
Which publishers this platform can sell, largest first.