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GumGum

SSP · DSP

The Mindset Company™

Merged with Playground xyz

April 2024Source

Profile

TierMid-market (1,000+)
SpecialtyCTV · DOOH · Retail media · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataTV viewing data (ACR)
Identity solutionsRampID (LiveRamp)
Third-party verificationPre-bid fraud filtering
MeasurementAdvanced: attribution and lift
Check before you signSigned contract · Not MRC-accredited
Same publishers asMagnite · Microsoft Monetize · PubMatic

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Creative and traffickingRich media · Review before it runs
Audience dataThird-party data
Deals and supplyBlock list · Pre-bid fraud filtering
Support and reportingSet-up turnaround · Pay after the campaign

What you buy

FormatsDisplay · Video · CTV · DOOH

Reach

publishers9,203
Direct share60%
Confirmed by the exchange276 / 5,504

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.6%
Median publisher rank#169,375
Supply score61 / 100 · #108 of 1,175

Best for

Brand awarenessFood & drinkMedium
Brand awarenessRetail & e-commerceMedium
ConsiderationAutomotiveMedium

How to buy

How to open an account here, what it takes and the minimum spend.

Checking your access…

In the news

Auction infrastructure

Assertive Yield

Buying access

The Trade Desk

Distribution deal

Adyoulike, AdUX

Inventory integration

ShowHeroes

Measurement integration

JWX

Launched

Jul 16, 2026

GumGum's Mindset Agent launches with The Trade Desk as first partner

Launched

Jul 15, 2026

GumGum launches Mindset Agent with The Trade Desk

All 53 stories about GumGum